Hello, I’m Dmytro Shelestynskyi

Brand Design Lead

Art Direction · Brand Systems · Creative Leadership

Brand Design Lead with 8+ years of experience shaping brand identities through art direction, creative strategy, and scalable visual systems for product companies, global clients, and Y Combinator-backed startups.

I lead brand work from 0 → 100 — from positioning and art direction to design systems and rollout — translating business strategy into distinctive, culturally relevant, and consistent communication.

Contributor to Effie Award-winning campaigns demonstrating measurable impact through brand integration, storytelling, and communication effectiveness.

Design Systems · Creating Ideas · Brand Guidelines · Art Direction · Presentations · Creative Leadership · Design Research · Basic Motion Design · Illustration · Team Management · Hiring & Mentoring · Campaign Visual Language · UI/UX Collaboration · Creative Production, Video Direction · Cultural Context

Contacts

Email:

[email protected]

Phone:

+38 (050) 054 08 97

LinkTree:

Link with contacts

Website:

dmytro.shel.com

Experience

November, 2024 →

Present

(1.4 years)

Brand Design Lead

**OBRIO** (Product IT Company · Forbes Lovemark Brand)

Transforming brand design into a scalable system supporting company growth and international expansion.
At OBRIO, I lead the evolution of the brand identity, collaborating with C-level stakeholders to align visual communication with business strategy and long-term positioning.
I initiated and directed a 0 → 100 visual identity redesign, defining an art direction framework that integrates storytelling and tone of voice into a scalable brand system.
I built a structured design system — including brand guidelines, presentation frameworks, and SMM playbooks — turning brand design into a reusable and consistent operational infrastructure.
My art direction expanded into experiential environments, including event sub-identities, merchandise, spatial branding, and supervision of video case production.
Alongside creative work, I scaled design operations by hiring and mentoring designers, introducing structured briefing practices, and optimizing workflows and tools.
These initiatives reduced approval cycles, doubled SMM production speed, increased Instagram audience by +2400+ followers, and supported company growth during a 150+ employee expansion and entry into new markets, including Poland.

January 2024 →

December 2024

(1 year)

Brand & Visual Designer

**Postmen** (Effie Award-winning agency · Communication Agency of the Year 2024)

Contributed to large-scale brand and communication campaigns combining strategy, creativity, and production for national-level clients.
At Postmen, I worked within a multidisciplinary team delivering strategic and creative solutions for major organizations, including public-sector projects requiring high standards of clarity and communication responsibility.
My role focused on evolving brand identities and translating strategy into scalable visual systems through identity redesigns, design systems, and brand guidelines.
I contributed to creative communication campaigns by shaping visual languages, campaign systems, and case presentations used for public launches and industry recognition.
A significant part of my work involved inclusive communication projects designed to increase visibility for underrepresented social groups and engage broader cultural conversations.
One of the key projects, “Motyvy Movyty,” explored language identity in Ukraine through interactive campaign visuals and received the Effie Ukraine Bronze Award for measurable impact in brand integration and communication effectiveness.
Projects were implemented across multiple channels — from digital campaigns and scalable brand assets to merchandise and interactive festival installations across Ukraine.

August 2021 →

December 2023

(2.5 years)

Brand & Visual Designer

Awesomic (Red Dot Award Winner)

Delivering high-velocity brand design for global startups, including Y Combinator-backed companies, within a subscription-based design model.
At Awesomic, I worked inside a SaaS-enabled marketplace connecting designers with international clients, operating in a rapid delivery environment with 24-hour first iterations and full branding solutions completed within 5–7 working days.
I focused on brand identity development and visual systems for technology startups, working directly with founders across multiple time zones and translating early-stage ideas into scalable visual languages and practical brand assets.
Alongside client work, I contributed to team growth by participating in hiring processes, helping shape design test assignments and evaluating new designers joining the platform.
Over 2.5 years, I collaborated with 50+ global companies, including Y Combinator startups, delivering identities and communication assets used across digital products and marketing environments.
During this period, the company scaled from approximately 30 to 120 designers, strengthening my ability to work autonomously, adapt quickly, and expand into UI/UX and motion design — forming the multidisciplinary foundation of my current art direction approach.